Eventpreneur

COV(IDEA) OF THE DAY

Cute ideas for social distancing at events

Lavina Thakur - 18th October 2020

COV(IDEA) OF THE DAY

How US OPEN Took The Tournament To Fans Amid COVID

Lavina Thakur - 14th October 2020

COV(IDEA) OF THE DAY

Stadium In A Box by Heineken

Lavina Thakur - 4th August 2020

COV(IDEA) OF THE DAY

Iceland Tourism’s Innovative ‘LET IT OUT’ Campaign Gets People To Scream!

Lavina Thakur - 4th August 2020

COV(IDEA) OF THE DAY

Vini Vici to Headline ‘Sunburn Holi Weekend 2021’ across Delhi, Bengaluru and Goa

Lavina Thakur - 3rd March 2021 0

First Sunburn Live Event since Lockdown to be a Limited Capacity show with strict adherence to Covid-19 protocols & Fan Safety as its Top Priority. India, 02 March 2021 – Sunburn, Asia’s largest dance music...

Sunidhi Garg, Co-founder Reverse Thought Creative Studios shares insights on Brand communication in the...

Lavina Thakur - 16th February 2021 0

It is now common knowledge that social media has the power to make or break a brand and is to be used with caution. However, about a decade ago, brands had become eager to...

3E Talents Launches Darbuka: An Innovative Guest Welcome Idea

Lavina Thakur - 21st January 2021 0

3E Talents presents a brand new guest welcome entertainment concept that's sure to be trending in the event circuit! A simple but highly impactful idea - a wall is setup with Darbuka instruments installed in...

Katha Joint Rolls Exotic Wedding For Aditya & Pragya

Lavina Thakur - 15th January 2021 0

The year started on the right note for Katha Joint as they rolled a high-on-class and grand celebration for Pragya & Aditya – their wedding is one glamorous tale. This celebration had a mix...

Young Mirchies Manages Virtual World Intellectual Property Forum 2020

Lavina Thakur - 15th January 2021 0

Young Mirchies has been associated with Intellectual Professionals LLP since its inception in 2014 in managing their flagship Annual Conference World Intellectual Property Forum - one of the best Global IP events. Since then Young Mirchies has exclusively...

Percept digitICE executes a 4 day Virtual ‘ABFRL Awards 2020’ event

Lavina Thakur - 5th January 2021 0

Percept digitICE, the Digital and Virtual arm of Percept ICE, the Special Projects, Events & Experiential Marketing Domain Company of Percept Ltd, conceptualized and executed the much-anticipated Virtual Live Conference and Awards for Aditya...

2021 Color Of The Year

Lavina Thakur - 29th December 2020 0

PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting. Every year, Pantone announces the color of the year. This color...

‘Sunburn Academy’ Announces Grand Opening

Lavina Thakur - 22nd December 2020 0

An intensive & interactive Academic Program for aspiring DJs & Music Producers India, 4 December 2020 – Percept Live, pioneers in the Live Music Festival domain in India and creators of the iconic Sunburn Festival, Asia’s...

THE FUTURE OF VIDEO MARKETING IS INDIBUFF

Lavina Thakur - 17th November 2020 0

*Article contributed by Amrit Arya, INDIBUFF Micro videos and snackable short form content are very engaging indeed but all of these are linear form and with few filters and AR stickers like on Instagram, snapchat,...

Percept digitICE executes an end-to-end LIVE Virtual Event for ZEE Entertainment Enterprises

Lavina Thakur - 5th October 2020 0

The Virtual Meet held on 18 September 2020 was attended by over 50 key members and saw over 65,000 viewers online, therein marking a pivotal and strategic shift for ZEE in the domain of digital multi-channel communication, given the Social Distancing rules enforced globally and pan India since the Covid-19 pandemic outbreak.

Virtual Events 101

Virtual Event Thought Leadership

Is DIY Live Streaming the Future of the Event Industry?

Lavina Thakur - 27th January 2021 0

Article contributed by DREAMCAST GLOBAL. With the change in the dynamics, we stepped into the digital world faster than we realise. A year or two...

Virtual Event Thought Leadership

AI Matchmaking in Virtual Events

Lavina Thakur - 15th January 2021 0

Article Contributed By Dreamcast Global Wondering about what will be the future of events? It won’t be wrong to say AI matchmaking has made its...

7 Mistakes To Avoid While Planning A Virtual Event

Virtual Event Thought Leadership Lavina Thakur - 22nd December 2020 0

Article contributed by Dreamcast Today, hosting virtual events has become a new normal. Many small and large scale organisations and brands who never thought about...

Hybrid Events: Definition, Benefits And Ideas for a Successful Event

Virtual Event Thought Leadership Lavina Thakur - 21st October 2020 0

*Article contributed by DREAMCAST GLOBAL Hybrid events are events that have a virtual element along with a traditional physical event. They are different from virtual...

The Best Virtual Events and Experiences of 2020 So Far

Virtual Event Thought Leadership Lavina Thakur - 2nd September 2020 0

2020 will be remembered as a life-changing year for many years to come. Giving credit to human ingenuity and sheer survival instincts, businesses recovered sharply, adapting to create a new – sometimes better – normal....

Tips to Maximize Attendance for your Virtual Event

Virtual Event Thought Leadership Lavina Thakur - 21st August 2020 0

There are others, but a very good metric for measuring the success of an event – live of virtual – is the number of attendees. Making sure you draw...

Tips to avoid goof ups in virtual events

Virtual Event Thought Leadership Lavina Thakur - 17th August 2020 0

When it comes to virtual events, nobody is above ridicule! “Did people hear me? There was a lot more to say, and I’ve probably already...

A Virtual Event Strategy is for Life – Not Just For Lockdown

Virtual Event Thought Leadership Lavina Thakur - 11th July 2020 0

Socializing with customers, colleagues and friends, free flowing food and drinks, networking opportunities with strangers – elements that defined events before the world was unexpectedly hit by the ongoing global pandemic....

AI IS ENABLING INTELLIGENT VIRTUAL EVENTS TODAY – HERE’S HOW IT WILL LOOK TOMORROW

Virtual Event Thought Leadership Lavina Thakur - 28th June 2020 0

Article contributed by our tech knowledge partners Buzznation “I’ve seen the evil robot in the movie WALL-e and the scary robo-mom in I Am Mother… AI...

TEAM BUILDING IN THE AGE OF WFH: CAN VIRTUAL EVENTS HELP?

Virtual Event Thought Leadership Lavina Thakur - 28th June 2020 0

Article contributed by our tech knowledge partners Buzznation For months now, teams around the world have been split asunder, forced to work from the safety of home....

F&B Trends

Clipboard Food Trays

16th June 2019

F&B Trends

Snack Umbrellas!

16th June 2019

F&B Trends

Living Cocktail Wall

16th June 2019

DESIGN TRENDS

Trending Design Themes

Unique Ceiling Decor That Wows

Ceilings have recently started getting the attention they deserve. There's really nothing more fascinating that ceiling embellishments, especially if they are well synced with...

Dramatic Floral Inspiration From The Worlds Best Floral Designers

Trending Design Themes Lavina Thakur - 8th February 2020 0

Residential Design Theme

Trending Design Themes Lavina Thakur - 8th February 2020 0

Interviews

Featured Eventpreneurs

Interview With Shefali Saxena

Featured Eventpreneurs

Interview with Rohan Nahta, founder, Eventostrings event planning tool & mobile app.

Featured Eventpreneurs

Power Spa by Manish Dhanani

Featured Eventpreneurs

In Conversation With Vijay Shenoy, Wax Hand Wizards

Featured Eventpreneurs

Design Desk: Exhibition Specialists

Featured Eventpreneurs

Watermark Event Solutions: Kochi

Featured Eventpreneurs

A Sports Marketing Agency That’s Changing The Game

Featured Eventpreneurs

Achal Manglik; Frizzon Productions

Featured Eventpreneurs

Ravi Mehta, Robust Events

Featured Eventpreneurs

Harshad Jain: Ovation Rentals

Featured Eventpreneurs

Sanjeev Kapoor, Scorpio Events

GLOBAL NEWS

COV(IDEA) OF THE DAY

These Global Events Are Going Virtual This Year

Salesforce: One of the first major events to go virtual ahead of the coronavirus pandemic was Salesforce's World Tour Sydney Reimagined, according to Business...

The Economist’s Clever OOH Stunt

Global News Lavina Thakur - 2nd March 2020 0

IF YOU BELIEVE IN THE POWER OF INSIGHTS AND INSPIRATION AND LEARNING. IF YOU ARE SOMEONE WHO FINDS CASE STUDIES SUCH AS THIS APPEALING....

Aviation Gin wants to be the official adult beverage for Leap Year babies

Case Studies Lavina Thakur - 29th February 2020 0

Good things come to those who wait! The world's 'oldest 21-year-old' - born on Leap Day 1936 - is treated to her first...

10 Super Creative Experiential Marketing Campaigns From Around The World

Global News Lavina Thakur - 29th February 2020 0

Insights & Inspiration are literally EVERYTHING when it comes to creating an outstanding experiential campaign. Sometimes, learning about what others are doing can spark...

Jaguar's Light Parade Brightens Streets Of New York & LA

Global News Lavina Thakur - 29th December 2019 0

Style and sustainability took center stage as Jaguar revealed their special holiday fleet of All-Electric I-PACE SUVs. Each vehicle custom designed with...

Inspiration

10 Super Creative Experiential Marketing Campaigns From Around The World

Lavina Thakur - 29th February 2020 0

Insights & Inspiration are literally EVERYTHING when it comes to creating an outstanding experiential campaign. Sometimes, learning about what others are doing can spark...

Jaguar's Light Parade Brightens Streets Of New York & LA

Lavina Thakur - 29th December 2019 0

Style and sustainability took center stage as Jaguar revealed their special holiday fleet of All-Electric I-PACE SUVs. Each vehicle custom designed with...

How an intentional typo error made this brand go viral

Lavina Thakur - 1st December 2019 0

Visible is a Denver, Colorado-based telecommunications company that recently launched a new mobile plan campaign for $40/- per month. They put up about 150...

Why a fast food brand launched aromatherapy oils…

Lavina Thakur - 4th October 2019 0

Fast food brand DEL TACO introduced a Mini Churro Dipper Shake nationwide across 580 outlets. Essentially it's a vanilla milkshake with chocolate sauce and...

Coca Cola fulfills bucket lists virtually at their new photo booth in London

Lavina Thakur - 2nd October 2019 0

Coca Cola has always done great experiential campaigns, legendary ones even. The brand has gathered huge ROE (return on emotion) from their consumers. Coca...

Holiday Recipes

Vini Vici to Headline ‘Sunburn Holi Weekend 2021’ across Delhi, Bengaluru and Goa

Lavina Thakur - 3rd March 20210

Headlines

First Sunburn Live Event since Lockdown to be a Limited Capacity show with strict adherence to Covid-19 protocols & Fan Safety as its Top...

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WRC Racing

Vini Vici to Headline ‘Sunburn Holi Weekend 2021’ across Delhi, Bengaluru and Goa

Lavina Thakur - 3rd March 2021

Sunidhi Garg, Co-founder Reverse Thought Creative Studios shares insights on Brand communication in the age of social media

Headlines Lavina Thakur - 16th February 2021 0

It is now common knowledge that social media has the power to make or break a brand and is to be used with caution....

Is DIY Live Streaming the Future of the Event Industry?

Virtual Event Thought Leadership Lavina Thakur - 27th January 2021 0

Article contributed by DREAMCAST GLOBAL. With the change in the dynamics, we stepped into the digital world faster than we realise. A year or two...

3E Talents Launches Darbuka: An Innovative Guest Welcome Idea

Headlines Lavina Thakur - 21st January 2021 0

3E Talents presents a brand new guest welcome entertainment concept that's sure to be trending in the event circuit! A simple but highly impactful idea...

Health & Fitness

Vini Vici to Headline ‘Sunburn Holi Weekend 2021’ across Delhi, Bengaluru and Goa

Lavina Thakur - 3rd March 2021

Sunidhi Garg, Co-founder Reverse Thought Creative Studios shares insights on Brand communication in the age of social media

Headlines Lavina Thakur - 16th February 2021 0

It is now common knowledge that social media has the power to make or break a brand and is to be used with caution....

Is DIY Live Streaming the Future of the Event Industry?

Virtual Event Thought Leadership Lavina Thakur - 27th January 2021 0

Article contributed by DREAMCAST GLOBAL. With the change in the dynamics, we stepped into the digital world faster than we realise. A year or two...

3E Talents Launches Darbuka: An Innovative Guest Welcome Idea

Headlines Lavina Thakur - 21st January 2021 0

3E Talents presents a brand new guest welcome entertainment concept that's sure to be trending in the event circuit! A simple but highly impactful idea...