In 2021, You Can See Your Ad In Space!
Our creative scout has just found out about a new development that will take brands to the skies – literally! A Russian startup has revealed plans to use swarms of tiny, light-reflecting satellites to create sprawling billboards in space.
The first of StartRocket’s space-based ads, shown in a new concept video released by the company could go up by 2021. The ads — a bit like skytyping, only in low-Earth orbit rather than in the atmosphere — would be visible only at night but could be seen from just about anywhere on the planet
to the company – the orbital display media has potential audience
coverage of 7 billion people (basically the whole world, everybody on
the planet can see the ads). The display orbits on 400-500 km altitude
and lets them deliver 3-4 messages/images a day, having a viewable area
of 50 km2 using the Sun as a light source.
Cost? The CPM is expected to be close to the price of the largest media channel in the industry – television ($9-15).