BeGood #ForEarth – an IP of Marketing Solutions

FROM APATHY TO ACTION

BeGood, a startup initiative, is a community of believers who come together for causes and initiatives that are relevant and that they believe in. The initiative acts as a catalyst to create a platform to work as a community to find solutions to causes to truly make a difference.  Poonam Lal, MD, Marketing Solutions, is the main initiator of the property.


Poonam Lal

“The initiative is based on the belief that there is inherent good in everyone, buried somewhere within. We just need to find it. #BeGood is fructification of that belief. That good exists. In all of us. We need to come together as a tribe, to pursue meaningful and purposeful work, to allow it to become a way of life.”


BeGood festival #ForEarth closed with a crescendo, inspires 3500 attendees through conversations, workshops, music .

February 2020 | DLF Avenue Saket, New Delhi:  #ForEarth, the second chapter of BeGood, an IP of Marketing Solutions, closed with a bang in early February 2020 at the newly refurbished DLF Avenue, Saket, New Delhi. The day long festival brought together believers, unified by purpose and music, to discuss and deliberate and get acquainted with likeminded people working in the field of sustainability.

Drawing in an audience of more than 3500 guests, the festival featured meaningful workshops on sustainability showcasing some innovative work by sustainable start-ups, interspersed with conversations engaging the corporate sector and youth activists, special messages by the young environmentalist Vimlendu Jha and founder of the ILiveSimply movement Sonam Wangchuk; and ended with melodious music under the stars with Seev & The Dreamers, a brilliant young band, and a Red Bull curated segment that had Taba Chake, Lifafa and Midival Punditz.

Focussed on sustainability, #ForEarth draws its three-point agenda from United Nations Development Programme’s (UNDPs) 17 Global sustainability objectives to:

  • Build a community creating awareness around critical environmental problems and threats 
  • Highlight unique perspectives around sustainability
  • Create a movement of a more socially responsible world as a collective community devoid of singular agendas

Partnering this noble initiative were Swechha and Fridays For Future-Delhi Chapter, the flag bearers of all on ground activities pre and post the festival. While Swechha helped design the festival’s beautiful sustainable stage, curate the awareness workshops on sustainability and construct the e-learning modules, Fridays for Future, Delhi Chapter conducted a specially curated workshop on Climate Change among other activities. BeGood will continue this collaborative effort with them by executing educational workshops in schools through a learn and test approach to inspire simple behavioural changes.

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#BeGood #ForHer, the first chapter, was recognized by BusinessWorld Applause as the “Best New IP” and “Best Young IP” for 2018.

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