Coca Cola has always done great experiential campaigns, legendary ones even. The brand has gathered huge ROE (return on emotion) from their consumers. Coca Cola’s ‘ULTIMATE PHOTO BOOTH’ taking place in London is another one of those.
At this activation, Coca-Cola has created a photo booth where visitors can act out items from their bucket lists.
Upon entering the space, visitors can select from six settings that include walking a catwalk, enjoying a snowy alpine spectacle, cheering pitch side at a football game, headlining a music festival, skydiving and enjoying the last of the summer rays on the beach.
Taking a sip of coke reveals a secret room where they can act out their chosen scenario. A green-screen background enables different backdrops, while music, props and costumes help visitors get into character for the photo shoot.
At the pop-up, which is open on 1 and 2 October 2019, there are also celebrity appearances and chances to win spot prizes, including London Eye tickets and holiday vouchers.