Iceland Tourism’s Innovative ‘LET IT OUT’ Campaign Gets People To Scream!

With everyone stuck at home around the world, and jobs hit, and social distancing – sometimes all you want to do is scream!

Iceland Tourism identified this ‘need to scream’ and created an innovative campaign that invites people to ‘LET IT OUT’!

The tourism board created a microsite – where you can record your scream and it will be played at an open location in Iceland.

Whats even more awesome is, you can see the video of the location with your scream blasting through mega speakers at open locations in Iceland back on their website!

Supremely cool idea!!! Screaming is definitely therapeutic and in times like this, who doesn’t want to Let It Out? We HEART this!!!!

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