All of us know of Percept, but not many actually know Percept Experiential – who are the people behind it; what makes them proud, and how diverse they really are! Our team at Eventpreneur got up close with the core team to get the full story…
TELL US A LITTLE BIT ABOUT THE CORE TEAM
Percept Ltd founded by Harindra Singh in 1984, is an entertainment, media and communications company, at an enviable leadership position today, with a team of over 400 people and 32 offices in India and the Middle East.
Percept Companies contract tailor-made content, assets and solutions that deliver both local and international markets and services millions of clients and consumers across the globe.
Speaking of the experiential marketing business within Percept Ltd, the core team that spearheads the Experiential Marketing services at Percept Ltd comprises of Nazneen Karimi who is the President, Percept One – Experiential.
Within Percept Experiential there are three core companies, Percept ICE headed by Vidya Alva, Percept MICE headed by Anand Godbole and Percept Activ headed by Sameer Sethi.
Harindra Singh is the Chairman & Managing Director of Percept Limited. What defines Harindra Singh is his unfailing belief in himself, and his firm conviction that life is a matter of choice, not chance. The seeds of owning a company one day were sown long before he actually accomplished it. It has taken years of sheer hard work, admirable entrepreneurial skills, planning and incredible foresight to place Percept on the pedestal it is today. VIEW COMPLETE PROFILE…
As President (Experiential Marketing), Percept One, Nazneen Karimi is responsible for bringing in a more synergistic and focused approach to the burgeoning Experiential business pan India, inclusive of strengthening and consolidating the Activations, MICE and ICE business in all existing markets, identifying new business opportunities and scaling up the business in new geographies, expanding the portfolio of service and solution offerings to clients in the Experiential domain. VIEW COMPLETE PROFILE…
Vidya Alva is the Executive Vice President & Business Head – Percept ICE. Her role encompasses business management, building strategic plans for events and experiential marketing projects, managing teams while enhancing the quality of work delivered to exceed client expectations, event planning spanning conceptualization, planning modules, supervision and ensuring seamless on ground productions. She is also responsible for Business and Client acquisition and retention. VIEW COMPLETE PROFILE…
Anand Godbole joined Percept in 2012 and rose to the position of Executive Vice President, Percept MICE in 2019. His role includes business management, building strategic plans for corporate conferences and events, overseeing teams while up-scaling the calibre of work delivered to exceed client expectations, MICE planning spanning conceptualization, planning modules, supervision and ensuring effortless on ground execution. He also manages Business and Client acquisitions and retention. VIEW COMPLETE PROFILE…
As Executive Vice President, Percept Activ, Sameer Sethi is responsible for overseeing and driving the Experiential Marketing Business at a national level, building client relationships, acquisition and retention. He is also responsible for synergizing with the Percept Group towards identifying new business opportunities and technologies, strategizing, creating innovative ground-breaking solutions in the B-T-L domain, and scaling up the range of services, properties and offerings for Percept Activ pan India. VIEW COMPLETE PROFILE…
WHEN WAS THE COMPANY STARTED AND WHAT MAKES YOU STAND APART?
Percept Ltd was founded in 1984. What makes us stand out is the fact that while we uniquely provide 360 degree marketing communication solution, we also provide specialised services through each of our independent verticals.
WHICH ARE THE PROJECTS THAT YOU ARE REALLY PROUD OF – YOUR MILESTONE PROJECTS:
There are actually way too many to put down, but these 3 projects were really special for us:
* Hero MotoCorp launch in London
* Vodafone Mercedes McLaren Speed Fest, Mumbai
* Essel 90 Years launch, Delhi
Each of these were large scale, prestigious events that were challenging, demanded an incredible amount of efficiency and precision – and we’re proud that we delivered flawlessly each time.
WHAT KIND OF PROJECTS INTEREST YOU THE MOST?
Projects that are Brand Driven, Innovative, Large Formats and one that can set a precedent
WHAT ARE THE TRENDS THAT YOU FORESEE FOR THE INDUSTRY?
We believe that the future is brand experience & engagements on-ground and on-line in the digital format. The future is in moving with the trends and being relevant in this fast changing marketing environment.