~ Leading DJs Progressive Brothers, SEQU3L, AERREO to perform alongside local Artists across 10 cities pan India ~
India, 21st October 2020 – Percept Live, creators of Sunburn, Asia’s biggest electronic dance music festival, launched ‘Sunburn Select’, a premium curated Rooftop Club Show catering to a select elite crowd in keeping with the Social Distancing rules and Government mandated SOPs. Scheduled to be held in two Phases across Tier I and Tier II cities pan India, the much awaited ‘Sunburn Select’ Sundowner Parties will kick off on 31 st October 2020 in Kolkata and Chandigarh and see leading DJs from India including Progressive Brothers, SEQU3L, AERREO perform alongside popular local artists based across 10 cities.
‘Sunburn Select’ will host over 10 shows at select premium Lounges and exclusive Bars in metros across the country. Scheduled to be held in 2 segments, Phase 1 will cover Kolkata, Chandigarh, Jaipur, Gurugram and Hyderabad; while Phase 2 will encompass Mumbai, Goa, Pune, Delhi and
Chennai. Every ‘Sunburn Select’ Sundowner show will host no more than a select gathering of 100 guests or as per Government rules applicable to each State, City, and / or District.
The very first Sunburn Select Club Shows are special ‘Halloween’ editions scheduled on 31 st October 2020 at the Garden of Eden in Kolkata and The Reef in Chandigarh and will feature India’s leading DJs including Progressive Brothers, AERREO, SEQU3L, Rudra, Mr. Bose, Adnan and Outer Space.
Unlock 5 has witnessed more economic activities reopen across India as the Ministry of Home Affairs (MHA) issued fresh guidelines wef. 1 October 2020, inclusive of permitting more social, academic, sports, entertainment, cultural, religious and political events. However, the attendance has been limited to 50% of the space capacity of the event area with a maximum limit of 200 people from 15 October. Given the popularity of Sunburn amongst the millennial fan base across the country and the plethora of requests received online to resume Sunburn live events, Percept Live has embarked on taking the first step in this direction with the launch of ‘Sunburn Select’. Percept will ensure a very strict observance of all SOPs and Covid-19 protocols for every guest including maintenance of social distancing, mandatory wearing of face masks, provision for thermal scanning, hand wash and sanitizers. Sunburn has declared a Zero Tolerance Policy to any guest who breaks the Government mandated guidelines, WHO norms and Sunburn event protocols at the ‘Sunburn Select’ shows.
In order to reach out to a larger fan base, every ‘Sunburn Select’ Club Show will be filmed and broadcast over the Sunburn Social Media handles including Facebook, Instagram and Youtube to reach over 2.5 Million fans around the world. Fans can opt to attend the live ‘Sunburn Select’ Rooftop
Party in the city they inhabit or simply kick back and enjoy the foot-tapping music, SFX, vibrant Visuals, LED effects and state-of-the-art AV broadcast safely into the comfort of their homes.
Karan Singh, COO, Percept Live said, “The Covid-19 crisis became a catalyst for creative innovation, and Sunburn has always strived to set the trend and invest in continuous and high-paced innovation so as to stay ahead of the curve. While the past six months saw us launch a series of Virtual, Augmented and Mixed Reality Sunburn variants for our fans, the unlock will see stringent SOPs and Hybrid events become a part and parcel of our business going forward. We have been preparing for this and are super excited to present ‘Sunburn Select’ to our fans who have waited patiently all through 2020 for our return on ground. Safety of our guests is paramount and we are committed to bringing the best of on-ground entertainment to our fans even while ensuring that all safety measures are imbibed into our Sundowner events across India. While we will continue to host a range of Virtual Sunburn variants to our fans, nothing compares to the joy of coming together and sharing a musical experience jointly as a community. Together let’s #rebuildthescene!”
Tickets to the ‘Sunburn Select’ Club Shows are available at Bookmyshow.com.
The ‘Sunburn Select’ announcement comes close on the heels of the successful ‘Sunburn For Goa’ fundraiser event wherein all donations went to the CM’s Covid Relief Fund of Goa; the roll out of trendy Sunburn Face Masks and Merchandize; ‘Sunburn Home Festival’, ‘Sunburn Campus Chatbox’ and ‘Sunburn@Home’ digital initiatives which have kept fans and audiences engaged during the worldwide COVID-19 pandemic lockdown since March 2020. The many Sunburn Digital and Live Stream entertainment variants have seen the best DJs around the world unite on the Sunburn platforms with an aim to entertain, network with their fans, and uplift their spirit in the comfort of their homes even while stringently maintaining the Social Distancing rules.
Sunburn, a Percept Intellectual Property, is Asia’s Premiere Electronic Dance Music (EDM) Festival, and is ranked amongst the world’s biggest music festivals. Started in 2007 as a 3 day music festival in Goa, Sunburn
has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and celebration that has seeded music tourism in India. Over the past decade, Sunburn has brought together renowned International and Indian artists to entertain hundreds of thousands of dance music lovers across the country and overseas, and positioned India as a prime dance festival destination to the world. The Sunburn Festival, Sunburn Reload, Sunburn Arena and Sunburn Campus formats have enabled a wide geographical and demographic reach pan India and abroad. Sunburn has the distinction of having brought down
to India the world’s top 10 DJs, including Swedish House Mafia, Martin Garrix, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack, Above & Beyond, The Chainsmokers, Dimitri Vegas &
Like Mike, Marshmello, Paul Van Dyk, Skazi, Pete Tong, Dash Berlin, and Nicky Romero. Sunburn has also made its successful debut overseas across Colombo, Sri Lanka; Khatmandu, Nepal; Dubai; Muscat; and Melbourne, Australia, thereby creating history to become the first successful indigenous Music IP to cross international shores.
Sunburn is ranked as big as Tomorrowland and Ultra Miami festival as per the IMS APAC Business Report 2014, and has won numerous awards and accolades around the globe including the WOW Awards, BW Applause Awards and Palm Expo Awards. Sunburn is a Percept Intellectual Property.
With a team of over 200 people and 32 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.
About Percept Live
Percept Live, established in the year 2012, is the live entertainment division of Percept Limited. It owns and manages all the Intellectual Properties created in the Live Entertainment, Sports, Fashion, Digital and Media
space. Percept has been in the ‘Ideas’ business for the past 35 years and has been instrumental in creating many legendary ‘Intellectual Properties’ in the past for its clients. The creation of a dedicated ‘Intellectual Properties’
business was but a further extension to Percept’s existing knowledge and expertise in the Entertainment, Media and Communications domain with a vision to convert path breaking innovative ideas into Assets in order to create long term value for all its Stakeholders.
Intellectual Properties owned by Percept Live:
Sunburn – Asia’s biggest and most popular Electronic Dance Music Festival
Bollyboom – World’s first and biggest Bollywood Dance Music Festival
Eat Play Love – India’s first Multi-Cultural Food, Music & Art Festival
Windsong – Adventure Music Festival
FLY – International Live Music Festival cutting across multiple genres
Fight Night –India’s first indoor boxing bouts between leading Indian and International boxers
Champions of the World – A platform that brings together the most celebrated super icons in the
arenas of Sports, Cinema, Music, Business Entertainment and Entrepreneurship
Percept Live is a Percept company. With a team of over 200 people and 32 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.
Launched in 2007, BookMyShow, owned and operated by Big Tree Entertainment Pvt Ltd, is India’s leading entertainment destination and the one-stop shop for every out-of-home entertainment need. The firm is present in over 650 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers. Over the years, the company has evolved from a purely online ticketing platform for movies across 6,000 screens, to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more, all accomplished at par with global standards. BookMyShow has also built India’s largest organic reviews and ratings engine for movies and has driven technology innovations, such as the m-ticket and Movie Mode, impacting tens of millions of users and the industry at large. With continued support from investors including TPG Growth, Stripes Group, SAIF Partners, Accel and Network18, BookMyShow is invested in providing the best user experience, whether on ground or online. Demonstrating category leadership, BookMyShow has grown beyond India with operations in Dubai, Indonesia, Sri Lanka and Singapore amongst others. The Mumbai-headquartered company counts Ticket Green, Eventifier, Fantain, Masti Tickets, Townscript and Burrp amongst its key investments in the sector. BookMyShow is also committed to society at large, by way of its charity initiative BookASmile, which provides entertainment experiences to the underprivileged.