As the planet momentarily healed, under a global lockdown, Pilcrow Communications committed to the cause of becoming more mindful in the way they create experiences.
“At Pilcrow we have always been socially and environmentally conscious. We had been speaking about segregation and reduction of waste through our IP for children Kids Culinaire. We have always avoided single-use plastic, and instead used compostable bowls for food catering, and we always ensure that we leave behind a clean venue. Our efforts are of course very small and not even a ripple on the work that needs to be done in protecting our planet and people. Added to that, sourcing for sustainable alternatives in India is not easy, and post-event wastage is terrible. But we hope that this trend is slowly changing.” Said Rohini Mathur, Lead – Events and Activations
In an effort to be a part of this change, in fact, to speed this change, Pilcrow has rebranded itself as a sustainable event management and experiential marketing agency, through a three pronged approach :
1. Create IP events where they use and promote sustainable practices.
2. Suggest alternative options to clients, while doing events or activations for others. Ensure reduction in post-event waste to landfill through proper recycling or re-purposing methods.
3. Share learnings and spread awareness in the community about services and solutions that exist to make the industry more sustainable.
Know more about Pilcrow’s sustainability policy here
“We always try to be good human beings, but parenthood brings on an added sense of responsibility.” Driven by the urge to leave behind a better planet for our future generations, Ratika van Noord Bhatnagar has taken on the role of Lead – Sustainability and Strategy, at Pilcrow. During a sabbatical from work in 2019, Ratika wrote a book for children on waste segregation. She also used the time to take courses on Waste Management and Sustainable Event Management, and is very excited about the new avatar of Pilcrow, which she hopes will redefine the future of events in India.
Brief history – Pilcrow Communications Pvt. Ltd. was founded in November 2011 by Ratika van Noord Bhatnagar and Rohini Mathur, both with several years of experience in the marketing communication industry, with agencies such as Ogilvy & Mather, T.I.C., and DDB Mudra. Their creative concepts, attention to detail and sincerity ensured that business grew steadily through word of mouth recommendation with clients including Airtel, Ferrero, Kohler, MakeMyTrip and PepsiCo, among many others.
Driven by the core value of purpose, Pilcrow launched its first festival in 2015 called Kids Culinaire. With its overlying atmosphere of fun, this food festival was a great way to teach children about healthier eating, and raised awareness on relevant concerns such as lifestyle diseases, proper hygiene, waste segregation, etc.. The IP was acquired by a holistic wellbeing company called RoundGlass in 2018, with whom Pilcrow continued to work for about a year, taking care of their internal events.
After a brief sabbatical, Pilcrow decided to relaunch in the market with a special purpose-driven agenda and commitment to Sustainability.