Sampler, a startup that thoughtfully targets customers for big-name brands, is sending out 2,000 sewing kits for consumers to produce non-medical-grade masks for Toronto’s essential workers. The move has the potential to bring 20,000 new masks to grocery store and shelter employees. An unnamed Canadian fabric company partnered on the initiative, as well as Procter & Gamble, which donated 1,000 laundry detergent pods so that sewers can clean their creations before donation.
Sampler aims to create a total of 20,000 masks through this project. The masks will be donated to employees in grocery stores and shelters in order to decrease the demand for limited supplies for frontline medical workers. The company hopes the masks will serve as an additional protective measure for the Toronto community and will limit the spread of COVID-19.
Local fulfillment house CF&R also joined the initiative to offer printing and fulfillment services and will be responsible for delivering the kits to sewers while local courier Envoi joined to offer free no-contact pickup of masks that will be donated to delivery drivers.