2020 will be remembered as a life-changing year for many years to come. Giving credit to human ingenuity and sheer survival instincts, businesses recovered sharply, adapting to create a new – sometimes better – normal. And create they did … especially in the field of virtual events. We think some of the shining examples of human adaptability and creativity deserves a special mention, so here’s our pick of the best virtual events of 2020 to date.
Virtual Selling Summit
Presented by IMPACT as part of their Digital Sales & Marketing World event series. A full-day event was hosted to help businesses understand and embrace virtual selling. The targeted attendees were the sales team of the organizations. The event saw speakers like Marcus Sheridan, Author of They Ask, You Answer, Jill Konrath, Author of SNAP Selling, Yamini Rangan, HubSpot’s Chief Customer Officer, and others.
Social Media Day 2020
We all know social media has become our identity over the years. With the pandemic, it has become a necessary tool to stay connected and informed. To mark this importance, Social Media Day 2020, a five-day virtual event, brought together some of the best creative minds from across the globe. They took the virtual attendees through a detailed tour of platforms including YouTube, Facebook and Instagram, explaining and exploring ways to use these platforms effectively.
The event itinerary covered:
- Personal branding and building connections
- Packages and pricing strategy
- How to win on LinkedIn, Instagram, Facebook, and Pinterest
- Using video on social media
- Content creation best practices
A two-day virtual conference focusing on search engine optimization and search marketing was organized by Moz. The event saw some of the leading names in the SEO industry including Andy Crestodina, co-founder of Orbit Media Studios, and Sarah Bird, CEO of Moz as the key speakers. The event was targeted at SEO professionals, marketers, and entrepreneurs looking at scaling the virtual presence of their business. Some of the key topics included building a global brand with practical budgets, designing a content engine, and understanding digital PR campaigns.
‘I’ for India fundraiser concert
With the pandemic bringing businesses to a halt, many frontline workers in India were suffering a loss of income. Standing in support for these frontline workers, ace producer Karan Johar and director Zoya Akhtar joined hands to host a musical fundraiser event. It was live-streamed on Facebook featuring more than 85 global and Indian celebrities who gave musical performances and video messages. The four-hour-long event saw celebs like Shah Rukh Khan, Priyanka Chopra, AR Rahman, Aamir Khan, Anushka Sharma, Abhishek Bachchan, Hrithik Roshan, and others.
Do you have a big reach out plan for your customers? Want to host a virtual event that will create a ripple in the industry and generate enough PR value? Then write to Eventpreneur’s knowledge partners & global technology experts at firstname.lastname@example.org.